Video is more engaging and provides richer insights. That’s why we’ve created Perspectives, which is a one-of-a-kind market research vlog bringing together leading voices in insights, one question at a time. It’s a vetted community of experts who collaborate on video content together, and it offers you a rich and diverse range of opinions from peers in your industry. Each week the contributors come together and tackle a question which is then edited into a showreel so it’s easy to watch and flick through. An accompanying blog post provides the best quotes and analysis of the panel’s insights for you to read through.
The Latest Perspectives
Episode 06 – How does Market Research maintain trust and authority in modern times where fake news and misinformation is perceived to be rife?
Episode 06 For the sixth episode of Perspectives, we talk about how market research maintains trust and authority in an era of fake news and misinformation. [...]
Episode 05 For the fifth episode of Perspectives, we asked our panel of seasoned market researchers to share their actionable advice on how to best educate, develop and [...]
Episode 04 We saw @InSites talking about what an insight was, and we thought we'd riff on the subject and ask our contributors the same question. In the fourth Perspectives [...]
Episode 03 People are saying that the Market Research is slow to adopt innovations and technology. Others feel that classic research is being left behind. For those looking [...]
Episode 02 In the second Perspectives episode, we've hand-picked sixteen top-tier thinkers within market research to talk about what they think isn't going to change in the next ten years. [...]
Episode 01 In this inaugural episode, sixteen hand-picked top-tier thinkers from all corners of the globe are asked to talk about how their career began and to share [...]