Video is more engaging and provides richer insights. That’s why we’ve created Perspectives, which is a one-of-a-kind market research vlog bringing together leading voices in insights, one question at a time. It’s a vetted community of experts who collaborate on video content together, and it offers you a rich and diverse range of opinions from peers in your industry. Each week the contributors come together and tackle a question which is then edited into a showreel so it’s easy to watch and flick through. An accompanying blog post provides the best quotes and analysis of the panel’s insights for you to read through.
The Latest Perspectives
Episode 15 – Where has automation been most impactful in Market Research?
Episode 15 Where has automation been most impactful for you (or your business), and where do you think it could be utilised with an even greater effect? Welcome to [...]
Episode 14 – Market Research innovations that haven’t made it…yet!
Episode 14 Which market research technology or method did you think would have a huge impact on the market research industry....but hasn't? Welcome to episode 14 of Perspectives! [...]
Episode 13 – the biggest untapped opportunities for market research.
Episode 13 Excerpts from the vlog I think that one of the key areas we're going to face is being able to process and understand image recognition [...]
Episode 12 – What are your top 3 tips for ensuring respondent engagement?
Episode 12 Excerpts from the vlog “A few very basic things that we do is; number one, actually go through the questionnaire that you're asking the respondent to [...]
Episode 11 – What ONE research related firm do you feel is THE one to watch in 2018?
Episode 11 This time we're asking which ONE research related firm is THE one to watch in 2018. Excerpts from the vlog So, my tip for a [...]
Episode 10 with WIRe – What one crucial step can companies or managers take to support the advancement of women in the workplace?
Episode 10 celebrates International Women's Day In the tenth episode of Perspectives, we're celebrating and honouring International Women's Day on March 8th. We ask Women in Research and the Women [...]