Ben Grill, Founder of The Insights Grill
Ben Grill is the founder of The Insights Grill, a Sydney-based consumer insights practice focusing on brand strategy, new product development and media behaviours. Prior to that he was Senior VP of Brand Strategy at Sterling Brands NYC, and more recently has led the insights divisions at OMD, PHD and News Corp Australia. His approach to research is to make qualitative more rigorous and quantitative more creative. When not snooping through strangers’ refrigerators and cupboards for behavioural clues, he can be found camping, running, cooking and studying Buddhism, property investing and entrepreneurship.