Adrianne Carter, Managing Director of D-Coded
Adrianne has been General Manager of a leading shopper behaviour research company for many years until setting up D-Coded Insights Ltd 2 years ago. During her time in the industry, she has worked with global brands such as Coca-Cola, Disney, Imperial Tobacco and many more. Adrianne guest lectures at 2 leading universities on Consumer Psychology. She currently is working with the leading global brand in personal care on marketing and advertising campaigns to ensure consumer emotional engagement is effective.